Hello, I’m
Paul Dyke

I’m a designer, a creative and technical specialist who is looking to move into garden design. For 5 years, I have run Parasola where I plan, design and build websites. Before this I managed a digital design team for Email Marketing SaaS, Adestra working with consumer brands.

3D Design

Feb 2025 – Present

Garden Design Level 2

I’m currently studying Garden Design Level 2 at Plumpton College. My first project was to redesign the All Seasons Garden at The One Garden, Stanmer to encourage visitors to stay and enjoy the garden whilst seamlessly integrating with the other themed gardens. After measuring the site, I modelled it in SketchUp and then added plants using Photoshop.

View Portfolio

My current role:

Nov 2019 – Present

Front-End Designer

Founder of design agency Parasola. Services include strategy, project management, branding, web design and development, photography, illustrations, web hosting and support.

View Parasola Work
Image of young woman jumping in the air with Innovista yellow icon in background
Striking new website for charity following their brand refresh
Stephen Tupper black and white profile alongside new logo
Branding, website and templates for law practice
Sketchbook with pencil in hand, sketching of two men chatting at a table
Website for charity supporting homeless people
Jo GF in a red top holding a cup with her new logo in the background
Branding, slides and website for business trainer
Malawi woman tending crop
Logo, brand guidelines and website for a development charity in Malawi
Four smiling NetHope volunteers
News and resources portal for premier nonprofit consortium
Man and Woman taking selfie of themselves with new home in construction behind them.
Property websites with Anderson Property Communications
Pilates instructor in cyan blue top sitting on mat in studio
Pilates classes and membership website

McDonalds, Disney & P&O Cruises

Jul 2019 – Nov 2019

Freelancer

Coding emails from supplied designs and coding the logic for a series of automated, personalised campaigns to prepare for holiday departures.

Email Marketing Specialist

Digital Design Manager

At Upland Adestra, I managed at team of email designers and developers. We helped clients create better looking and better performing email campaigns, in less time through bespoke email templates.

Email template for Lloyds Bank shown on iPad
Two national lottery email designs showing tv celebs
Asda Money email template on mobile and tablet promoting Asda Credit Card